Aston Martin Lagonda SUV on Hold Indefinitely

Not many of you got the chance to see the Lagonda Concept live and it is unlikely body will actually drive Aston Martin's SUV on the street. Mostly because Aston Martin decided to put the project on hold, sources close to the matter told Inside Line.

The Lagonda SUV has quite an interesting history, with its future in the auto sector bound to fail straight from the beginning. Originally scheduled to be displayed at the Geneva Motor Show, which it did, even if for a single day, the Lagonda did not have any unveiling ceremony that could catch people's attention. The second day, Aston Martin decided to take the concept back home. Their explanation? The car had to travel to another destination. Unfortunately, it was going nowhere and today's news comes to support this.

More interesting, it is believed Chairman David Richards never got the chance to inspect the car in every detail as he only saw it days before the official release at Geneva. Furthermore, he was one of the folks who decided that it would be better to put the project on hold.

The reason is the same one we've heard so many times in the last few months: the economic recession and the current market conditions which are improper for this type of car.

"We have several sources ready to invest upward of a quarter-billion pounds, but the timing right now is simply wrong. We have some work to do yet, and it takes a lot of investment," Aston Martin's Ulrich Bez was quoted as saying by the aforementioned source.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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