Photo: Aston Martin
Did you know that Aston Martin is “smooth, sexy and sophisticated”? No, these are not our words - they belong to the CoolBrands Council, which has named the carmaker the coolest British brand for the fifth time in six years.
Here’s what Stephen Cheliotis, Chief Executive of The Centre for Brand Analysis and Chairman of the CoolBrands Council said about Aston Martin: "Smooth, sexy and sophisticated; British built, high quality and hand finished, let's be honest, young or old, male or female, opinion former or British public, who wouldn't aspire to own what is truly the coolest car on the road."
CoolBrands came to the world in 2001, as a project that assesses the names which receive the most attention from the public, with its analysis using criteria such as "style, innovation, authenticity, originality and desirability."
CoolBrands came to the world in 2001, as a project that assesses the names which receive the most attention from the public, with its analysis using criteria such as "style, innovation, authenticity, originality and desirability."
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