autoevolution
 

Aston Martin DBZ Trademark Raises Some Eyebrows

Is someone over at Aston Martin a huge Dragon Ball Z fan? Probably, but the latest trademark application filed by the British manufacturer doesn’t necessarily translate into a new model. Or does it?
Aston Martin Vanquish Zagato Concept 14 photos
Photo: Aston Martin
Aston Martin DBZ trademark filing2016 Aston Martin Vanquish Zagato Concept2016 Aston Martin Vanquish Zagato Concept2016 Aston Martin Vanquish Zagato Concept2016 Aston Martin Vanquish Zagato Concept2016 Aston Martin Vanquish Zagato Concept2016 Aston Martin Vanquish Zagato Concept2016 Aston Martin Vanquish Zagato Concept2016 Aston Martin Vanquish Zagato Concept2016 Aston Martin Vanquish Zagato Concept2016 Aston Martin Vanquish Zagato Concept
It isn’t worth to read anything specific into the said mark for a rather simple reason: automakers have a habit of registering nameplates for the hell of it and out of caution. Lest we forget, Aston Martin was forced to change the name of a track-focused model because Porsche called dibs on the GT3 name.

Then again, I might be wrong. You see, Aston Martin is preparing to launch a lot of new models in the following years, including an electric variant of the Rapide, a hypercar co-developed with Red Bull Racing, a crossover inspired by the DBX Concept, and so on.

Auto Guide, the first publication to unravel the trademark, notes that DBZ could be used for a Zagato-styled model. Speaking of which, Aston Martin presented the Vanquish Zagato Concept at the 2016 Concorso d’Eleganza Villa d’Este. Is the timing a coincidence? As much as I hate the orange ascot tie worn by Fred Jones, it looks like we have a(nother) mystery on our hands.

According to the filing available on the E.U. Intellectual Property Office website, the trademark is classified under “passenger cars; racing cars; car bodies,” and the date of receipt is June 1, 2016. The Concorso d’Eleganza started on May 20, when the Aston Martin Vanquish Zagato Concept was presented on the shores of Lake Como, Italy. Simply put, it took Aston Martin a little over a week to decide what to do.

On an ending note, it would be great if Aston Martin were to send off the Vanquish with a limited run styled by an Italian coachbuilding outfit. On a funnier note, a Dragon Ball Z wrap sounds like a great idea.

Editor's note: Z follows right after X. DBX, DBZ, get what I mean?
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories