“As part of our strategy to go deeper into the highest-volume categories and provide the best answer, the first time, every time, we want to be the first place fans search online for NASCAR information. Through these partnerships, we will break new ground by applying our semantic search technology capabilities to NASCAR-related content while also tapping one of the largest marketing channels in America,” said Ask.com CEO Jim Safka according to Nascar.com.
“Our goal is to win over the millions of loyal fans by providing them with the best NASCAR search experience on the Web, and introduce them to all of Ask's capabilities when they come,” added Safka.
As part of the new agreement, NASCAR.com will introduce a brand new Ask toolbar starting the official launch of the 2009 season, aiming to provide fans with extensive search experience and accurate info.
“Using its proprietary DADS, DAFS and AnswerFarm search technologies, Ask.com will search NASCAR's digital assets and structured data, making it instantly available to fans by entering natural-language queries into the Ask.com search box,” was also mentioned in the press release issued by NASCAR.
As for Hall of Fame Racing, a team that has recently signed a partnership with Yates Racing for the upcoming Sprint Cup Series, its No 96 Ford will benefit from primary sponsorship from Ask.com for the entire duration of the season. And Bobby Labonte - who is yet to be named official driver of the No 96 car - cannot help expressing his enthusiasm upon hearing the news.
“I'm excited to be part of what Ask.com is bringing to our sport. In a time like this, it's great to see a sponsor come in with technology and ideas that will help all of the competitors in NASCAR and enhance the experience for all of our fans, no matter which driver or team they cheer for,” said Labonte, who was close to missing this year's Sprint Cup Series after parting ways with Petty Enterprises in December last year.