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Artists Ride Tricycles with Projectors to Change the Color of Sao Paolo's Streets

The two are using tricycles they call Suaveciclos 11 photos
Photo: VjSuave
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Crime rates may have decreased significantly in the 21st century, but the city with the largest economy by GDP in Latin America and the Southern Hemisphere, Sao Paolo, is still dealing with some problems of the sort. People are changing, though, and artistic approaches are part of that movement, just like these two innovators who are using tricycles to project a better world on the streets of the city.
Sure, they prefer large streets because they offer plenty of room for their projections, but similar shows happen on imposing buildings all the time. The team-of-two is called VjSuave and is made of Ygor Marotta and Ceci Soloaga. They describe themselves as a new media art duo from Sao Paulo, Brazil, who want to bring some color to their sometimes violent neighborhoods.

They call their joyful tricycles Suaveciclos, which means soft cycles. These urban contraptions allow them to take projections to the streets through which they communicate with people using drawings, animation and poetry. The project may have started in Brazil’s biggest city back in 2009, but they have been traveling the world with it ever since.

So far, they have created four short movies that are all crafted from hand drawings which were transformed into digital animation. Using projection techniques, characters fly and run across the urban landscape, fusing an animated story with real life.

For the gizmo-heads who want the tech details behind it, you’ll want to know that they are using the Tagtool app for drawing and animating live, together with 20.000-lumen projectors. Using them, they design video mapping mixture with live drawings, thus creating a colorful canvas on big scale walls. It all looks very similar to those 3D mapping projections if you ask us, but it has to be more interactive considering that the participants actually get to add their drawings to the final picture.

We’ve listed a couple of videos and a photo gallery below so that you can make a clearer picture about the project. Also, here’s what the duo have been up to lately:

“We love to project on the floor because people feel like they are inside this animated world and children try to catch the moving projections. We are now working on an A/V installation about Brazil's folklore, using the 4 walls of a room and also the floor.”



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