Art Students Get Creative with the New Chevrolet Spark

The Young Creative Chevrolet Awards is a competition that has been running since 2007 and is addressed to young creative people. This year, 120 art schools entered the contest, a lot more compared to the first edition which only gathered 32.

Students entered their work into five categories: Fashion, Photography, Visual Arts, Video and Music, with 530 projects submitted to contests in 19 different European countries, all using the new Spark as their central theme. The winner is chosen by a jury which rates creativity, innovation, the ability to interpret the brand, artistic qualities and the capacity of the work to be used in brand communication.

This year, Berlin fashion designer Mischa Woeste and her Smeilinener label painted a Chevrolet Spark in bright colors and characteristic patterns for the brand. The designer said she was inspired by her spring/summercollection for 2010.

"For mini cars, which are increasingly popular, style is a key factor of success. Spark has what it takes to do well in any market. It is launched at a time when car owners are conscious of value but want a car with an attitude, too," says Wayne Brannon, President and Managing Director of Chevrolet Europe.

The designers of the Chevrolet Spark used a new approach with this model, which looks nothing like the previous generation. "Instead of the relatively common 'cute and cuddly' approach, we wanted Spark to be a little more aggressive, edgy, ready to pounce,” said Taewan Kim, Spark's chief designer.