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ARK Hyundai Genesis Coupe Previewed

Getting ready for the upcoming SEMA Show, the North American division of Hyundai announced today it has teamed up with ARK Performance to develop custom parts for the Genesis Coupe. The program will debut on the ARK Track Time Attack Genesis Coupe 3.8L show car at the renown tuning event.

"The Hyundai Genesis Coupe is the ideal car for enthusiasts with its strong performance characteristics and dynamic design. The ARK Track Time Attack Genesis Coupe SEMA car demonstrates the ways tuners can improve the performance of their own Genesis Coupe," said Ted Lee, owner, ARK Performance.

The ARK Hyundai Genesis Coupe will showcase engine, interior, exterior, brake, wheel and suspension modifications. Performance wise, ARK performance will try to squeeze the Genesis Coupe's already powerful 306 horsepower, DOHC 3.8-liter V6 engine to get some more power juice and bring it to 450 horsepower.

Engine modifications include a supercharger kit, True Dual GRIP exhaust system, and Custom Turbo with intercooler piping, among others. The transmission will use Clutchmaster Stage 4 Kit with Lighten Steel Chromoly Flywheel.

Visually, the ARK Genesis Coupe's paint scheme will be designed and completed in collaboration with artists from Hyundai's North American Design Center. Other changes include a new front bumper, rear bumper, front fenders, rear fender, side skirts. carbon hood, carbon grille and a front and rear diffuser.

Inside tweaks will include an Apple iPad integration kit and custom bezel, an Alpine audio system, new seats, racing pedals, a 6-point roll-cage and a Sparco Champion Edition steering wheel.

"The performance parts from ARK will allow enthusiasts to further personalize our latest 3.8 R-Spec Genesis Coupe model,"
said Michael Deitz, manager, Product Planning, Hyundai Motor America. "The modifications made by ARK are what SEMA is all about and why we offer the R-Spec model as the ultimate upgradeable, affordable, rear-wheel drive performance platform."
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