Car video reviews:

Arctic Cat Launches the 360 Wildcat VR Experience

Artic Cat debuts virtual reality as an integrated part of their usual business and announces their customers that they will be able to experiment with VR at the company's events and in selected showrooms.
Arctic Cat Launches the 360 Wildcat VR Experience 1 photo
Greg Williamson, Arctic Cat chief marketing officer, describes the new technology as a "virtual demo ride experience for consumers without leaving our event display or showroom floor. This is one more way we are providing the Ultimate Off-Road Riding Experience," he adds.

However, the Wildcat VR is not the first time Arctic Cat uses virtual reality. The initial VR component was introduced back in March, at the snowmobile dealer show, in the presence of pro backcountry snowmobilers Ron Kincaid and David McClure. Given the huge success of the VR experience, Arctic Cat made the decision to extend the program, and here we are, ready for a virtual riding experience aboard the Wildcat SxS.

Customers and off-road enthusiasts will assume the role of Tony Stewart's co-pilot at Rally on the Rocks in Moab, UT, which will include some of the best rock climbing and red sand riding in the state. The virtual ride will take the Wildcat over various types of terrain and will reach "the top of a Grand Canyon-esque overlook," Arctic Cat informs us.

The entire Arctic Cat 360 Wildcat VR Experience will use Samsung's Gear VR headsets. In the locations where Arctic Cat will have the virtual reality gear up and running, consumers will be able to experience the snowmobile ride as well, official sources report.

To find out where you can take a ride in the 360-degree virtual reality world aboard an Arctic Cat vehicle, you should check the manufacturer's website or ask for more info at the nearest Arctic Cat dealership. There is no news on whether the virtual reality experience will also be extended to other Cat classes, but it looks like this is only the dawn of a new business era.


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories