Arai is one of the most revered names in the business or protecting the riders' heads, and this goes almost without saying.
This family-owned business is already three-generations old and raising the bar when it comes to the strictest protection standards has become their daily job. This promotional movie sheds some light on these helmets and somehow scratches a bit the magic unveiling these acclaimed helmets.
Big names in both the two-wheeled and the four-wheeled sports, such as Noriyuki Haga, Nicky Hayden, Dani Pedrosa, Mark Webber, Jenson Button, or Kimi Raikkonen leave the protection of their heads in the hands (and helmets) of Arai.
Far from exposing the well-kept secrets of their trade, watching Arai's movie is a good incentive to spend some more dimes on good quality headgear, since it's better to think about spending the money on top-notch helmets, than living to regret you didn't.
Big names in both the two-wheeled and the four-wheeled sports, such as Noriyuki Haga, Nicky Hayden, Dani Pedrosa, Mark Webber, Jenson Button, or Kimi Raikkonen leave the protection of their heads in the hands (and helmets) of Arai.
Far from exposing the well-kept secrets of their trade, watching Arai's movie is a good incentive to spend some more dimes on good quality headgear, since it's better to think about spending the money on top-notch helmets, than living to regret you didn't.