autoevolution
 

April Sales Reveal Reborn Toyota

The king is dead, long live the king - that’s the sort of seesaw feeling we got when we read Toyota’s statement for the month of April. The Japanese automaker reported a 12 percent increase in demand, putting it ahead of the US market’s overall 2 percent.
Toyota Camry 1 photo
Photo: Toyota
This seems to indicate that the opportunity for other mass market automakers to take up the juggernaut's previous market share has now closed. So, who’s missed out - Nissan or Hyundai? No, it’s Honda that’s finding most of its plans in tatters, and the refresh for the Civic can’t get here fast enough.

The main reason why Toyota recovered is renewed stock, built up using local production. The automaker wants to cut dependency of Japanese imports as much as possible, and even the Prius hybrid will be built in North America soon.

Story via Automotive News
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories