Apple Wants to Start Making Money Out of Podcasts, Bad News Incoming

Apple hopes a premium podcast service would become a cash cow 1 photo
Photo: Apple
Apple is a company that turns pretty much every little thing into a money-making machine, and now the Cupertino-based tech giant has reportedly set its sights on a subscription-based podcast service.
Apple has long had a Podcasts app on its platforms, but this time, the company is trying a completely different approach. According to several reports, what it wants to do is release a podcast service available with a subscription, which would provide users with content worth paying for.

In theory, this is nothing new for the podcast market; such a system is already being used by others, and Spotify itself spent millions of dollars on purchasing exclusive rights for popular shows.

But Apple’s involvement in this business could change things once and for all in a way that not everybody would be a big fan of.

First and foremost, with a dedicated podcast service, Apple is very likely to sign exclusive deals for a series of popular podcasts, which means the only way you’ll be able to listen to them will be to pay for the content.

Then, there’s a chance Apple investing in a premium podcast service would generate an outcome similar to what happens today in the movie streaming business where companies like HBO and Netflix are fighting over exclusive titles. In other words, Apple and its rivals would each have their own exclusive podcasts, and the only way to enjoy them all would be with a subscription for each of them.

For now, however, it looks like Apple is still in the planning phase, with the company said to be involved in discussions with a series of partners as we speak.

Many of us like to listen to our favorite podcasts while driving, but if Apple’s plans align with the rumors above, there’s a chance the only way to continue doing this would be by paying a monthly fee.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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