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Apple Siri and Maps Chief Joins Ferrari Board

While reporting nine-month sales and profit records in Maranello, Ferrari also announced that Eddy Cue, Apple's head of Internet software and services, would be joining Ferrari’s board. The news could signify that the Apple systems and devices could find their way into Ferraris soon.
Ferrari 458 with Apple 1 photo
The announcement was made by  Ferrari chairperson Luca di Montezemolo, who said that Cue’s “His huge experience in the dynamic, innovative world of the Internet will be of great assistance to us.”

“I am pleased and proud to become a member of the board. I have personally dreamed of owning a Ferrari since I was 8 years old and have been lucky to be an owner for the past 5 years. I continue to be awed by the world-class design and engineering that only Ferrari can do,” said Eddie Cue, commenting on his nomination to the board,” Apple’s Eddy Cue added.

The decision comes after Ferrari’s CEO had a discussion with his Apple homolog, CEO Tim Cook, about a possible tie-up. Ferrari uses navigation systems found in other Chrysler and Fiat Group cars, something for which it has taken some flak. Apple’s clean and intuitive systems would be a far better match for Maranello’s marvels.

At the end of October 2012, Apple placed both Siri and Maps under Cue, giving him new roles as senior vice president of Internet Software and Services, according to Softpedia. Hopefully, you’ll be able to tell your 458 to “find the nearest coffee shop” pretty soon.


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