Apple Seen as a Stronger Rival to Tesla Than Traditional Car Makers

Apple has remained entirely tight-lipped on Project Titan, the effort supposed to bring us the highly anticipated Apple Car. Still, the latest information coming through unofficial channels indicate the company is accelerating the work in this regard with the goal of unveiling the product in 2024 at the earliest.
Apple Car could be a strong rival to Tesla 1 photo
Photo: Tesla
And while we’re still some three years away from the moment the Apple Car is supposed to smile in front of the public, the debut of an electric car manufactured by the Cupertino-based tech giant is already considered a major turning point for the automotive industry.

For Tesla, for example, the Apple Car is likely to become the alternative Elon Musk never really wanted, at least according to Morgan Stanley analysts.

In an investor note reportedly sent to clients this week, they explain the Apple Car would produce “far more formidable competition than the established OEMs,” with the iPhone maker seen as a company that can “dramatically improve the user experience” in the automotive industry.

So, in theory, Morgan Stanley believes Apple has what it takes not only to change the car world but also to build a powerful alternative to Tesla. One that doesn’t exist right now, though it goes without saying that a lot can change by the time the Apple Car actually receives the green light.

The investments that Apple has made recently, including in building its own custom chips, are living proof the company has what it takes to build a car, even though at first glance, it lacks the know-how to do this, the analysts explain.

Importantly, Apple has recently invested to bring five core technologies in-house, which can aid their car development — processors, battery, camera, sensors, and display. They believe there are other growth drivers like AR, payments, and health that are likely to roll out sooner, making a 4+ year time horizon appear realistic,” they say.

For now, what we do know is the Apple Car is supposed to be announced in 2024 at the earliest, though some sources already talk about a potential production delay caused by the global health issue. One thing is sure, though: the Apple Car is coming but you’d better not hold your breath for it.
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About the author: Bogdan Popa
Bogdan Popa profile photo

Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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