Apple may not say a single word about the Apple Car or Project Titan as the vehicle is internally codenamed, but this doesn’t necessarily mean the company isn’t working around the clock to make it happen.
People familiar with the matter have recently revealed the project reached a rather advanced phase where Apple is already discussing manufacturing plans. Now, research conducted by GlobalData shows the Cupertino-based company has also been super active on another front.
Apple posted over 300 job ads last year, all in an attempt to find the necessary workforce to make the Apple Car happen.
More specifically, Apple was looking to fill several key positions in the Special Project Group, also referred to as SPG, which is believed to be in charge of developing the self-driving electric vehicle. For example, Apple was seeking a senior power systems engineer for power management and distribution systems, a safety modeling engineering to meet NHTSA and SAE standards, and an LV power electronics engineer for the design and implementation of charging systems.
GlobalData says Apple is betting big on the digital car experience and wireless support, so no fewer than 50 jobs were specifically aimed at these areas.
According to the research, the hiring spree gained pace after August 2020, so it’s believed the car's development phase was accelerated in the second half of the year.
Recent reports suggested Apple is currently in talks with Hyundai to manufacture the Apple Car in the United States. Kia could handle the production process, but Apple is also considering building its own plant specifically for such operations in the United States.
At this point, the goal appears to be to kick off the testing phase of the Apple Car in 2022, after which the actual production of the vehicle should begin in 2024 at the earliest. An agreement between Hyundai and Apple is expected to be reached by March.
Apple posted over 300 job ads last year, all in an attempt to find the necessary workforce to make the Apple Car happen.
More specifically, Apple was looking to fill several key positions in the Special Project Group, also referred to as SPG, which is believed to be in charge of developing the self-driving electric vehicle. For example, Apple was seeking a senior power systems engineer for power management and distribution systems, a safety modeling engineering to meet NHTSA and SAE standards, and an LV power electronics engineer for the design and implementation of charging systems.
GlobalData says Apple is betting big on the digital car experience and wireless support, so no fewer than 50 jobs were specifically aimed at these areas.
According to the research, the hiring spree gained pace after August 2020, so it’s believed the car's development phase was accelerated in the second half of the year.
Recent reports suggested Apple is currently in talks with Hyundai to manufacture the Apple Car in the United States. Kia could handle the production process, but Apple is also considering building its own plant specifically for such operations in the United States.
At this point, the goal appears to be to kick off the testing phase of the Apple Car in 2022, after which the actual production of the vehicle should begin in 2024 at the earliest. An agreement between Hyundai and Apple is expected to be reached by March.