Apple iPlates: How Steve Jobs Drives Without License Plates

License plates were invented in Europe in the late 1800s and made their way to the U.S. in 1901, when the New York State introduced them.

The standardization of plates came in 1957, when automotive producers worked together with governments and international organizations to develop a standard. However, special local variants still exist today.

The most special set of license plates in the world is used in the U.S. by Apple mastermind Steve Jobs.

The iPlates, if we can call them so, use an incredibly simply principle: they are nonexistent. That’s right. According to, Jobs like to do his driving “naked”, with this 2007 Mercedes-Benz SL55 AMG being caught on camera several times with no license plates.

However, there are many web users which consider that the reason for which Job’s SL is being driven around “nude” is not the fact that the man decided to ignore the law. Many Internet surfers created a list of theories that range from absurd to... absurd.

Where shall we start? Some say that Jobs chose to do this to protect his privacy, while others say that the main concern of the Apple community is to send out special troopers that steal Jobs’ plates every time they are mounted and then worship the items. And things go even further, reaching conspiracy theory land: a certain rumor indicates that Apple’s boss has so many connections that he managed to reach a special agreement with the DMV (Department for Motor Vehicles). And the list could go on for an infinity of pages.

It's needless to say that the DMV has made it clear that being a celebrity doesn’t mean that you can ditch your plates.

What can we say? We are waiting for the official launch of the iPlates.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram Twitter
About the author: Andrei Tutu
Andrei Tutu profile photo

In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories