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Apple iPad 3G For All US Mercedes-Benz Dealers

Apple’s new iPad continues to be the weapon of choice for many companies, and the automotive industry has its own share in the game. Mercedes-Benz Financial announced today it is distributing the 3G version of the Apple iPad to the entire Mercedes-Benz U.S. dealer network.

This means that all 355 US dealers will get instant mobile access to its proprietary dealer point-of-sale system called MB Advantage. The decision followed a pilot scheme that began back in June with 40 dealers.

"MB Advantage on iPad allows Mercedes-Benz dealers to increase their mobility and efficiency, from the initial finance and lease process through the lease turn-in process," said Andreas Hinrichs, Vice President of Marketing for Mercedes-Benz Financial. "The dealer feedback was so positive, it became a clear decision to make this business tool available nationwide."

As a result of the dealer feedback, Mercedes-Benz Financial has developed signature pad functionality for MB Advantage which will allow customers to sign certain documents electronically on the iPad screen. That functionality will be available by the end of October.

"As I process lease returns on the iPad, customers can accompany me through the turn-in inspection," said Robert Bostwick, Sales Manager at Schumacher European in Phoenix, Arizona. "I can show them on the iPad what I'm noting and we can discuss it while the vehicle and the inspection forms are right in front of us."  

A year ago, Mercedes-Benz Financial also became the first auto finance company to create an App for customers to manage their accounts via iPhone and followed that with a mobile website for all Smartphone users in early 2010.
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