Apple Car Might Come to Market in 2021, Cost Around $75,000

UConnect multimedia system with Apple CarPlay 1 photo
Photo: FCA
According to reports, Apple is still working on a car, but we will not see it too soon.
Analysts expect the Cupertino giant to launch its first car in 2021. The model that is reportedly in development under the “Project Titan” codename will take its time until it reaches consumers. Apple Car Fans, a website dedicated to this project made by Apple fanatics, got an exclusive interview with Gene Munster, a financial analyst who has achieved a long track record of focusing on Apple and its products.

Mr. Munster believes that Apple’s car will cost around $75,000. He explains that the price will position the automobile in the high-end market, ready to take on the Tesla Model S equivalent of the day. Unlike other carmakers, Apple will release a single product, which will have an iconic name, Gene Munster explains.

Like they do with the iPhone and other of their products, Apple will outsource the manufacture of their car project. This idea allows the company to pay for the manufacturing process and focus on selling the product, instead of concentrating on production issues. Many carmakers of the past have seen their innovative designs fail due to marketing or production issues. However, the marketing geniuses at Apple might manage to make a profit from selling a single car model, some believe.

And to achieve this, Apple might turn to a different strategy when it comes to marketing its new product. On this topic, the financial analyst quoted by Apple Car Fans has refrained from detailing what exactly he expects the Cupertino giant to change in its promotion efforts.

Nonetheless, the fruit company’s fans shouldn’t get their hopes too high and must be warned that the Apple Car might never come to market, as other reported projects of the Cupertino tech company are known to have been scrapped in favor of others. The latest was the Apple TV, a product which would have brought the company into a new segment of consumer electronics. The financial analyst quoted by the site that focuses on news about the Apple car also mentioned this, so there is a strong possibility of Apple ditching the “Titan Project” for something else.
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About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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