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Amusing Mercedes-Benz G-Class Ad Pokes Fun at the Car and Its Customers

It’s been a while since a Mercedes-Benz commercial has managed to stir the pot in the ‘fun’ department, especially when it comes to the very traditional-looking G-Wagen.
Mercedes-Benz G-Class Feat Your Mutter 7 photos
Photo: Mercedes-Benz/YouTube
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Sure, we’ve had that chicken dance for the S-Class and its Magic Body Control, and the old G-Class got some laughs in an ad where it went through some crash testing facility’s walls, but most Mercedes ads in recent years have been unadventurous in the creative department, to say the least.

That is exactly the opposite with the following G-Class promo video, which looks deceivingly long for a normal ad but is actually a bit short once you get to see what the storyline is all about.

Launched earlier today on YouTube, the clip features a presumably British fellow going into a ‘covert G-Class training facility’ somewhere in Europe to pick up his new G-Wagen.

The intro is therefore a bit peculiar, but it gets weirder as the story progresses, since apparently picking up the keys to an all-new G-Class is not as unremarkable as one would expect.

There are two tests that our hero must go through to prove that he is a perfect G-Class customer and finally get those coveted keys.

The first one involves being tied to a chair by a mildly sadistic man with a German accent that throws sand in your face as if you’d be conquering the dunes in a G-Class with the windows down, during a sandstorm.

Apparently, the test is supposed to show how the G-Class can go almost everywhere, and so should its driver.

The second test is all about honoring the famous grab handle, which can be found in every single civilian G-Wagen since the model first went on sale 41 years ago.

In a not-so-typical German humor fashion, the grab handle is the test’s center piece by not being featured at all. Instead, the owner’s ‘mutter’ is being brought into the spotlight, and she must ride a mechanical bull to prove her worthiness in being a passenger in the G-Class.

The entire ad is edited to feel like something important is going to happen at the end, but we’ll let you see it before spoiling it, since the amusing bits don’t end after watching a grandma riding a mechanical bull while being cheered by that sadistic German fellow.
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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the autoevolution.com project.
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