American Consumer Satisfaction Index 2016 Shows Lincoln Has Happiest Customers

2015 Lincoln MKC 5 photos
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ACSI Automobile Report 2016ACSI Automobile Report 2016ACSI Automobile Report 2016ACSI Automobile Report 2016
The American Customer Satisfaction Index of 2016 has revealed its report on the automotive sector, and it appears that Lincoln has won this edition.
The same organization says customers are more happy with their cars and purchases since last year, as the average level of satisfaction for new car buyers has increased by 3.8 percent from last year.

Interestingly, after a stop in a three-year decline in customer satisfaction, the automotive sector has risen to the top of American Customer Satisfaction Index’s rankings.

The ACSI tracked 24 companies last year, and 16 of them have improved their level of customer satisfaction. Furthermore, brands from Asia, America, and Europe are “nearly equal” when it comes to customer satisfaction.

However, not all brands have improved, as five of the monitored automakers have suffered a drop in customer fulfillment.

This study has revealed that the clients were particularly happy with the performance, dependability, and exterior styling of their cars, which were purchased new in 2015.

However, the customers in question were not as thrilled when warranties and gas mileage came into discussion, as these two elements were the criteria that have brought the most disappointments.

The brand that came number one in the 2016 index was Lincoln, with 87 points out of a maximum of 100. Second in line is Honda, which is just behind the leader. BMW came in at number three with just two points away from the leader, and tied with Toyota.

Number five on the charts is GMC, which grew from 78 to 84 on the ACSI standings. Infiniti is tied in score with the best-ranked brand from General Motors. Subaru also has the same satisfaction score.

Audi has leaped from 18th to ninth place this year, and now has 83 points. Chevrolet completed the Top 10 of this year’s Index with the same rating as Audi when it came to customer satisfaction.

Ford, the company that owns Lincoln, achieved a score of 81 points, enough for 12th place. Mercedes-Benz was ranked 14th, just behind Hyundai, and Mazda came right below average, with 80 points.

The brand with the lowest ranking is Acura, which was in second place in last year’s rating. The premium division of Honda, the brand that is in second place, registered an eight-percent drop and only achieved 76 points.
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 Download: ACSI Automobile Report 2016 (PDF)

About the author: Sebastian Toma
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Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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