#amazonshitshow: The Grand Tour Season 3 Debuts With Hilarious Hashtag

Amazon Prime Video gets The Grand Tour season 3 trending 1 photo
Photo: Amazon
Because Twitter only allows for so many characters, one could argue that there’s a certain tendency among users to tweet first and think after. After all, if you’re not the first to tweet about it, what point is there in tweeting at all?
However, this is probably not the case with the hashtag that goes with the premiere of season 3 of The Grand Tour on Amazon Prime Video. It debuted as scheduled on January 18 and, in addition to talking about the premiere episode, it also got people chatting passionately about something else: is the hashtag used on social media to promote it a mistake or not?

“Amazon’s hit car show returns. Watch #TheGrandTour now only on Prime Video,” reads a tweet sent out from the official Twitter of The Grand Tour. It comes with the hilarious, you-have-to-see-it-to-believe-it hashtag #amazonshitcarshow. If you read it and you didn’t see “Amazon’s hit show” in there, rest assured you’re not the only one.

As Twitter debates go, this one is very lively: many commenters believe this is an honest but oh so unfortunate mistake on the part of whoever is handling the Twitter account of the show. They even compare it to the now-classic “#susanalbumparty,” which started as a means to promote the release of the debut album by singing sensation Susan Boyle. The hashtag seemed to promote anything but; as a matter of fact, people are still wondering who this Sus is who is into anal and bum parties.

Then, there are those who are convinced the hashtag is deliberate in its double entendre. After all, this type of humor has also been a fixture on the show – and on Top Gear.

Amazon is saying as much, too. In one recent tweet, they promise they’re “committed to the joke.” That is to say, this is brilliant marketing for a brilliant show.

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Elena Gorgan
Elena Gorgan profile photo

Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories