Amazon Uses Clarkson, a Bulldog, and the Wrong Kind of Football for Prime Air

It wasn’t that long ago when online shopping began to show its very convenient head, announcing the partial demise of large retail chains and rendering their huge parking lots useless.
Amazon Prime Air with Clarkson 1 photo
Photo: Screenshot from YouTube
Now, though, we’re witnessing the next step. Similar to those vacuum tubes that were in use in the ‘50s - working over limited distances and between very precise locations - only better, Amazon is trying to convince us that drone delivery is possible, and all that stands in its way are the legal issues.

And the system does sound pretty plausible, even though it has its flaws. For one thing, as the ad says, the drones can only fly for 15 miles. That means that one delivery center can only cover a 15-mile radius around it, as the drones would have to fly back to their headquarters too. To cover a significant area of the country - even if only sticking to the more densely populated areas - that would necessitate a lot of these stations.

And there’s the issue of stocks. If Millie wants a new size 3 Puma football boot and she needs it in an hour, the 30-minute delivery time of the drone can be rendered useless by the fact that the local Amazon center simply doesn’t have it in stock. Because, let’s face it, it’s not football, it’s soccer.

That was precisely what helped online shopping kill off the large retailers in the first place: the ability to function without making huge stocks. That and the fact that you can order your new TV while watching your old one.

The drone signals its approach so that the package doesn’t end up with your friendly neighbor, and by the looks of it, it also requires a marker for a very exact delivery. Locking your dog away might also be a good idea as those drones look quite expensive.

People living in urban areas where there are no yards would probably have to make their way on top of their buildings - as long as they’re no higher than 400 feet, the drone’s maximum allowed altitude.

But despite all the flaws of this system, you have to admit getting your new gadget delivered by a drone would be the coolest thing that could happen to you the whole month. Well, watching this clip featuring ex-TopGear frontman Jeremy Clarkson and a British Bulldog named Stuart explain the Amazon Prime Air system comes pretty close.

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About the author: Vlad Mitrache
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"Boy meets car, boy loves car, boy gets journalism degree and starts job writing and editing at a car magazine" - 5/5. (Vlad Mitrache if he was a movie)
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