Photo: GM
After finding out through intensive internal research that people like to have the same voice assistant powering both their home and their cars – a fact the rest of the world already knew – General Motors announced this week a serious expansion of the Amazon Alexa coverage in its cars.
Starting with the first half of next year, all Chevrolet, Buick, GMC and Cadillac cars that have been manufactured starting with 2018 will get the world’s most famous voice assistant, provided they are equipped with the proper infotainment systems.
GM calls this move the “broadest rollout of an embedded Alexa Auto experience to date” as it will apply to millions of its cars.
“Customers already love using Alexa at home, and soon they can bring her with them on the go, whether they’re looking for a new car or own a compatible Chevrolet, Buick, GMC or Cadillac vehicle already on the road,” said in a statement Ned Curic, VP of Alexa Auto at Amazon.
“We’re thrilled to be working with GM to help their customers stay more connected, more entertained, and more productive.”
GM promises all the usual Alexa Auto capabilities, including voice-assisted navigation, media integration, and calling.
The carmaker did specify yet how owners will be able to get Alexa into their cars or whether an extra charge will be needed for it. The carmaker only stated that more info would be shared closer to launch.
Amazon’s Alexa is rapidly gaining traction in the auto sector, despite the fact that here the competition is much more fierce than when it comes to home assistants. Aside for the usual competitors, Alexa needs to fight similar services developed in-house by carmakers.
Alexa is however uniquely positioned to offer a high degree of integration between the needs of its owner at home and in the car.
GM calls this move the “broadest rollout of an embedded Alexa Auto experience to date” as it will apply to millions of its cars.
“Customers already love using Alexa at home, and soon they can bring her with them on the go, whether they’re looking for a new car or own a compatible Chevrolet, Buick, GMC or Cadillac vehicle already on the road,” said in a statement Ned Curic, VP of Alexa Auto at Amazon.
“We’re thrilled to be working with GM to help their customers stay more connected, more entertained, and more productive.”
GM promises all the usual Alexa Auto capabilities, including voice-assisted navigation, media integration, and calling.
The carmaker did specify yet how owners will be able to get Alexa into their cars or whether an extra charge will be needed for it. The carmaker only stated that more info would be shared closer to launch.
Amazon’s Alexa is rapidly gaining traction in the auto sector, despite the fact that here the competition is much more fierce than when it comes to home assistants. Aside for the usual competitors, Alexa needs to fight similar services developed in-house by carmakers.
Alexa is however uniquely positioned to offer a high degree of integration between the needs of its owner at home and in the car.
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