“EnduroCross is a truly innovative form of motorsport, bringing a popular style of off road motorcycle competition - sometimes spread out over hundreds of miles - into an intimate arena setting where fans sit right on top of the action,” said Eric Vaden, GEICO Powersports Marketing.
“GEICO Powersports is not only the title sponsor of EnduroCross, but we’re also one of the big fans of the sport. We’ll be right there as part of the audience, cheering on these amazing athletes and the miraculous ways in which they pilot their motorcycles through the unforgiving terrain on a GEICO Powersports EnduroCross track.”
Known as the “toughest racing on two wheels,” the EnduroCross tracks comprise various elements of off-road racing, including rocks, boulders, logs, sand, mud, a water-hole, and even a few special obstacles like giant tires thrown in.
“And all of these guys – and their friends and families – need insurance, as do the tens of thousands of fans that come to cheer them on throughout the EnduroCross season,” said Lance Bryson , Director of Sales & Marketing for EnduroCross. “GEICO Powersports recognizes this, and understands the high level of sponsor loyalty our industry enjoys, which is one of the main reasons they’re on board as the title sponsor in a multi-year deal with EnduroCross."
The AMA EnduroCross - GEICO Powersports partnership will begin at Las Vegas’ Orleans Arena, following the next schedule:
- July 25 - Las Vegas, Nev. (The Orleans Arena)
- August 15 - Guthrie, Okla. (Lazy E Arena)
- September 12 - Florence, S.C. (Florence Civic Center)
- October 3 - Columbus, Ohio (Schottenstein Center)
- October 24 - Denver, Colo. (National Western Complex)
- November 21 - Las Vegas, Nev. (The Orleans Arena)
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