All European Kias to Come with 7-Year Warranty

From now on, every Kia model sold in Europe will be offered with a 7-year warranty! The offer was previously available on a limited number of models, including cee'd and Sportage, but, according to kia-world.net, it will be extended to the entire range starting with January 2010.

“We have already declared our intention to become the world’s No1 car maker for customer satisfaction and our new 7-Year Kia Warranty on all models is a major step towards achieving that goal,” commented Paul Philpott, Chief Operating Officer, Kia Motors Europe.

"The warranty covers every vehicle in our line-up for up to seven years - and no-one in the business can boast that. Even better, the warranty is transferable to subsequent owners bringing a big boost for used values. The new 7-Year Kia Warranty is simply the ‘longest and best’ warranty available on any car, anywhere in Europe. Clearly, a longer warranty is a better warranty and this move will give every Kia owner not just enjoyable motoring but genuine long-term peace of mind," Michael Cole, Managing Director of Kia Motors (UK) Ltd., said.

On a separate note, Kia will discontinue the 2010 Borrego, a model sold in the United States and launched in late 2008 as model year 2009. The decision was made after the SUV recorded very poor sales in this market, despite the optimistic figures announced before its launch. Kia sold only 9,510 units in the United States in 2009, according to official figures while in November the company delivered only 825 vehicles.