Alfa Romeo Planned Model Lineup to Be Completed by 2020

Alfa Romeo Giulia Quadrifoglio 4 photos
Photo: Alfa Romeo
Alfa Romeo future product planAlfa Romeo future product planAlfa Romeo future product plan
With the launch of the Giulia mid-size sedan in mind-boggling Quadrifoglio form, Alfa Romeo started the biggest and most ambitious product offensive in its 105-year long existence. Although 2015 isn’t over yet, the plan isn’t proceeding as originally intended.
According to an official document, Alfa Romeo is still committed to boosting sales from 80,000 units to 400,000 by launching eight all-new models. The first of those eight comes as the bite-the-back-of-your-hand beautiful Alfa Romeo Giulia. After the Giulia sedan, the Italian automaker will launch two SUVs. These babies are internally known as the Tipo 949 (D-segment SUV) and Tipo 962 (C-segment SUV).

An executive sedan codenamed Tipo 961 will follow, acting as the spiritual successor of the Alfa Romeo 166. autoevolution’s insider told us that the Tipo 963 Spider and Tipo 963 Coupe are also on the menu. Two compact models (including the replacement for the Giulietta hatchback) will complete the model lineup.

All these all-new models should’ve been launched through 2018 according to the original plan, but Alfa Romeo postponed the launch cadence to mid-2020 due to a number of reasons. A slowdown in the Chinese market, a need for a solid distribution network all around the world, and reduced investments through 2018 are the reasons we’ll get our dose of all-new Alfa Romeo later than intended.

When Alfa Romeo announced its planned model lineup at the Fiat-Chrysler Automobiles Investor Day in 2014, many people put their skeptical face on regarding the difficult task of launching so many new cars with only €5 billion in the piggy bank. But the two-year delay doesn’t concern us.

Head honcho Sergio Marchionne knows that FCA has to make Alfa Romeo the go-to premium brand of the Italo-American automotive consortium. Now that Ferrari went public on the New York Stock Exchange, a struggling Maserati brand will walk the line with the Levante SUV, Alfieri, and an all-new GranTurismo.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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