Looking at the bigger picture, Alfa Romeo partnering up with Sauber is a win-win situation. The team will be more competitive thanks to the stronger tie-up with Ferrari and at least one new driver (i.e., Charles Leclerc), whilst Alfa Romeo will expand its reach to a wider audience. With production and demand not up to what Alfa Romeo anticipated, the Sauber deal could help the Italian automaker’s commercial stagnation.
"The Alfa Romeo engineers and technicians, who have already demonstrated their capabilities with the newly-launched models, Giulia and Stelvio, will have the opportunity to make that experience available to the Sauber F1 Team. At the same time, Alfa Romeo fans will once again have the opportunity to support an automaker that is determined to begin writing an exciting new chapter in its unique, legendary sporting history,” said Sergio Marchionne, the head honcho of Fiat Chrysler Automobiles.
The most important line in the joint release is “the clear intention [for Alfa Romeo] to make its mark,” though the automaker doesn’t detail what sort of target it has in mind. Alfa Romeo achieved its best year as a constructor in Formula 1 in 1983, securing sixth place behind McLaren-Ford. The 2017 season that ended last weekend in Abu Dhabi sees Sauber trail at the back or the pack, behind the McLaren-Honda and Haas-Ferrari teams.