Photo: Dodge
Despite the little Fiat 500 not doing so well, Chrysler Group managed to stay well ahead of the sales increases for the general US market this year, but its model lineup has been lacking something. According to a recent Automotive News report, they will introduce a new compact sedan some tine next year, based on the platform of the Alfa Romeo Giulietta.
The info comes straight from the mouth of Reid Bigland, CEO of Dodge brand and Chrysler's lead U.S. sales exec, who also added that they will switch from the "Never Neutral" to a more more feature and product oriented marketing campaigns.
"We've really been playing with one arm tied behind our back because we've been out of 15 percent of the market," Bigland said. "When the compact car hits the streets, we'll finally be back in the game playing with 100 percent of the new-vehicle sales market."
"We've really been playing with one arm tied behind our back because we've been out of 15 percent of the market," Bigland said. "When the compact car hits the streets, we'll finally be back in the game playing with 100 percent of the new-vehicle sales market."
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