“Alan Mulally has positioned Ford as a leading innovator in the automotive industry, and we are pleased to welcome him back to CES,” Gary Shapiro, CES CEO said in a release. “For the auto industry and all other businesses that use technology, CES is the single must-attend event where business gets done.”
Even so, the event seems to be a big one for Ford, since they went to all the trouble of announcing their participation at the event months before. According to a company statement, Mulally will reveal Ford's latest innovations, as well as new technology developments for the company's SYNC system.
“Ford continues to lead by bringing together the automobile and consumer electronics industries,” Mulally said. “With the introduction of SYNC, we enabled our technology partners to allow consumers to use their mobile devices through the automobile in a safer way. At CES, we will show how Ford vehicles will become docking stations for mobile devices, thanks to our alliances with key technology players, and we will demonstrate how voice activation will be the key technology for future in-car experiences.”
SYNC is a system developed by Ford and Microsoft and provides users with features such as 911 Assist and Vehicle Health Reports, Traffic, Directions and Information and many more. The system was introduced in 2007, on the Ford Focus and expanding since then in some 80 percent of vehicles sold by the American manufacturer.
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