Agyness Deyn Unveils MINI Scooter E Concept in London

The new design study from the British car brand will be having its global premiere in London today. Agyness Deyn, model and icon of British fashion and design culture will be the one responsible for taking the wraps off the MINI Scooter E Concept.

She will celebrate the global premiere at a private London location this evening featuring an exclusive DJ set by electro-pop artist, Little Boots.

“Living a city life, it is important to get around quickly. I was thrilled to hear that MINI is developing an environmentally-friendly scooter, their reputation in cool design is well-known – I can’t wait to try driving one!” Agness Deyn says of the new MINI Scooter E Concept.

There are a total of three interpretations of the MINI Scooter E Concept conceived by Adrian van Hooydonk, Senior Vice President BMW Group Design: two of which will be shown at the Paris Motor Show next week, while the third concept, inspired by the classic MINI from the sixties, is being shown exclusively in London.

Using a smartphone as the ignition key, the concept integrates infotainment, communication and navigation systems. The MINI Scooter E Concept is powered by an electric motor which can be recharged at any conventional power socket using an on-board charging cable.

Highlights include a circular central instrument cluster, the iconic speedometer, the indicator lamps in the style of the classic Mini and the chrome trims on the bodywork.

The variant exclusively shown in London has a white body color decorated with numerous applications and stickers, with the left hand mirror cap featuring a MINI logo and the right hand one featuring the red, white and blue cockade of the Royal Air Force. A perforated leather seat, through which the Union Jack is seen, is also included.