Adrian Hallmark Named Saab Sales Director

Former member in Volkswagen’s senior management team, where he held the position of Executive Director of Asia, Adrian Hallmark has now been appointed executive sales director at Saab Automobile.

The newly appointed sales director will take over responsibilities from Knut Simonsson, who retains the position of executive director, Brand and Marketing.

"Saab is embarking on a new era as an independent company and I am delighted to be joining the management team at such an exciting time," Hallmark said in a release. "With three new products about to be launched and a re-energized dealer network in place, I look forward to building sales volumes and reinforcing the brand's presence in major markets around the world."

Hallmark will report directly to Saab Automobile President and CEO, Jan Ake Jonsson.

"I am very pleased to welcome Adrian to our senior management team,” added Jan Ake Jonsson. “His broad range of experience makes him ideally suited to this role and I am confident he will add significant value as we start to regain our position in various markets and further grow the Saab business."

"Over the next 16 months we will be launching three new products - the 9-5 Sedan, the 9-4X and the 9-5 SportCombi – Adrian's contribution will be vital in optimizing the sales of these exciting new products," continued Jonsson.

Before joining Volkswagen as executive vice president of the American branch, Hallmark has also served Porsche Cars GB as a managing director and has also been responsible for Bentley's global sales, marketing and PR activities.