An award given for a technology developed by any manufacturer can do nothing but wonders for that tech. Customers would trust it more, the manufacturer would know it has done a good job and, provided the tech is revolutionary enough, it would become a benchmark in the industry.
One of the most important awards that can be given to a new technology is the ADAC award, handed by the German automobile association, the largest of its kind in Europe. The organization recognized this week two of the latest technologies developed by Mercedes Benz, the Active Blind Spot Assist and Active Lane Keeping Assist.
The two innovations received the Yellow Angel award in the Innovation & Environment category, making the event the fourth time the German manufacturer received this recognition.
"This Yellow Angel award is a recognition not only of the innovation power of our company dedicates to road safety, it also reflects appreciation for our strategy of rapidly making new developments available in large-series production," said Thomas Weber, Daimler member of the board for Research and Development.
The Active Blind Spot Assist has been developed to alert the driver when a change of lane creates the risk of collision with a vehicle in the adjacent lane, unseen to the driver because it sits in the mirror's blind spot.
Active Lane Keeping Assist is used to bring the car on the right track after the system detects the vehicle is beginning to drift out of its lane. Using the ESP, the car brakes the wheels on the far side, putting the vehicle back on track.
One of the most important awards that can be given to a new technology is the ADAC award, handed by the German automobile association, the largest of its kind in Europe. The organization recognized this week two of the latest technologies developed by Mercedes Benz, the Active Blind Spot Assist and Active Lane Keeping Assist.
The two innovations received the Yellow Angel award in the Innovation & Environment category, making the event the fourth time the German manufacturer received this recognition.
"This Yellow Angel award is a recognition not only of the innovation power of our company dedicates to road safety, it also reflects appreciation for our strategy of rapidly making new developments available in large-series production," said Thomas Weber, Daimler member of the board for Research and Development.
The Active Blind Spot Assist has been developed to alert the driver when a change of lane creates the risk of collision with a vehicle in the adjacent lane, unseen to the driver because it sits in the mirror's blind spot.
Active Lane Keeping Assist is used to bring the car on the right track after the system detects the vehicle is beginning to drift out of its lane. Using the ESP, the car brakes the wheels on the far side, putting the vehicle back on track.