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A Stray Dog Is Selling Hyundai Cars in Brazil and We’re Here for It

Dogs make everything better. Even if you don’t have the time, energy or possibility to take one in, dogs can still make your life better by simply existing. Like Tucson Prime.
Tucson Prime, the ex-stray dog now official Hyundai ambassador and salesman 4 photos
Photo: Instagram / Hyundai Motor Brazil
Tucson Prime, the ex-stray dog now official Hyundai ambassador and salesmanTucson Prime, the ex-stray dog now official Hyundai ambassador and salesmanTucson Prime, the ex-stray dog now official Hyundai ambassador and salesman
Tucson Prime is the newest and, without a doubt, the most popular Hyundai dealer ever to walk the face of earth. He is a formerly stray dog of no particular pedigree who is winning hearts all over the world through his existence, online media presence and the fact that he’s actually selling cars to real people.

The story comes straight from Hyundai Brazil. Tucson Prime was a local celebrity before the official Hyundai Brazil IG channel introduced him to the international audience at the end of last month. Since then, he’s gained an online following that knows no physical boundaries – and, if he had any idea about it, he would probably be basking in the attention.

Apparently, this good little boy used to live rough, sleeping and wandering outside a local Hyundai dealership, Hyundai de Serra. One day, staff decided to bring him and make him a part of the family, and they did not stop here: they also gave him formal employee status. He’s got an ID tag and everything.

Tucson Prime is now Hyundai’s ambassador and salesman, but he’s also a viral star. He has his own Instagram channel with nearly 30K followers and, for the past week, he’s been getting attention from all corners of the world, as his story went viral. This little pup has achieved a lot in his short, one-year life.

Here’s Hyundai’s official announcement that Tucson Prime is part of their staff and a brand ambassador, together with a post following his most recent sale: a brand new Creta for Gustavo and his family. Tucson Prime is sorry he ate all of Gustavo’s treats during negotiations.

 
 
 
 
 
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Mais do que pet friendly, somos pet family: se hoje e o Dia do Vira-lata, nao faltam razoes e #pets para comemorar! Conhec'am o @tucson_prime o “caosultor” de vendas da concessionaria @PrimeHyundai de Serra – ES. O novo integrante tem cerca de um ano, foi acolhido pela familia #Hyundai e ja conquistou colegas de trabalho e clientes com a sua simpatia - e se ele tambem acabou de conquistar a sua, toque duas vezes na foto! E voce, tem um membro da familia com quatro patas assim que adora o seu #Hyundai? Poste a sua foto com #HyundaiPets e fique de olho: ela pode aparecer por aqui. #DiaDoViraLata #PetFriendly #Dogs #Caes #Animais #HyundaiBR

A post shared by Hyundai Motor Brasil (@hyundaibr) on Jul 31, 2020 at 5:21am PDT



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About the author: Elena Gorgan
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Elena has been writing for a living since 2006 and, as a journalist, she has put her double major in English and Spanish to good use. She covers automotive and mobility topics like cars and bicycles, and she always knows the shows worth watching on Netflix and friends.
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