We remember the times when one had to pull all the possible strings in order to get a taste of the place where all Lamborghinis are born. Nowadays, though, the carmaker has pulled a 180-degree turn and is now asking you to come visit its sanctuary in Sant'Agata Bolognese.
The invitation is included in a greater plan devised by the Raging Bull, one that goes by the name of "Lamborghini Esperienza" (despite the Italian spelling, this means just what you think it does).
The Italian automaker wants people to get to know its realm better. So far, Lamborghini did offer driving courses, but now the company has expanded its customer interaction program.
While we've already discussed Lamborghini's worldwide program for 2016, which includes tons of track time, from the Nurburgring to Laguna Seca, we're here to focus on the part including a factory tour and visit to the Lamborghini Museum.
You can get a preview in the footage below, which takes us into the heart of the Lamborghini factory. Spoiler alert - depending on how deep your passion goes, the sight of naked aluminum and carbon fiber might belong to the Not Safe For Work category.
Seeing the Huracan and the Aventador in the various stages of their build can give you a new understanding of these supercars, one that eschews the usual appearance fetish surrounding any Lamborghini, be it new or old.
Speaking of which, the Lamborghini Museum is a perfect opportunity to dig into the carmaker's history. Given the fact that Lamborghini has always been a small company, you won't need all that much time to get a serious overview of the family tree.
As the launch of the Lamborghini Urus is approaching (this is scheduled for 2017), the carmaker seems to be preparing for the increased appeal the SUV will bring and we simply can't complain.
In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist. Full profile
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