Photo: Lexus
Lexus Racing had a very interesting stand at the Tokyo Auto Salon this year, managing to combine racing with refinement, for why we will now have a closer look at it.
Who would have ever thought that tuxedos and racecars make such a good combination? Well, only one single company is now trying to raise its reputation by using extravagant marketing ways, and that is Lexus.
Lexus Racing’s stand at this year’s Tokyo Auto Salon centered a pure white Lexus RC F GT500 racecar with some multicolor stripes randomly sticked around its body. And if that wasn’t cool enough, the glamorous scene got enhanced with matte black mannequins dressed in white/black tuxedos and wearing headphones, all frozen in different positions acting like a pit crew.
I personally think this way of “racing like a sir” totally fits Lexus’ new style and I would definitely love to see this in real life. Check the gallery bellow for a closer look.
Lexus Racing’s stand at this year’s Tokyo Auto Salon centered a pure white Lexus RC F GT500 racecar with some multicolor stripes randomly sticked around its body. And if that wasn’t cool enough, the glamorous scene got enhanced with matte black mannequins dressed in white/black tuxedos and wearing headphones, all frozen in different positions acting like a pit crew.
I personally think this way of “racing like a sir” totally fits Lexus’ new style and I would definitely love to see this in real life. Check the gallery bellow for a closer look.
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