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90210 Jessica Stroup Joins Ford Warriors in Pink

The CW Network's 90210 Jessica Stroup (Silver) joined Ford Warriors in Pink to help raise breast cancer awareness among the younger audience and the importance of an early detection. Silver wore a black Ford Warriors in Pink T-shirt in the December 8 episode of 90210 and she is also featured in a PSA that will air during the Ford Warriors in Pink episode.

Furthermore, Ford and 90210 have developed a series of print ads featuring Stroup and on-air sister Jennie Garth. Both Stroup and Garth will model pieces from the Ford Warriors in Pink apparel collection in the print ads, which will appear in national publications including People, TV Guide, US Weekly and InStyle.

"This partnership helps broaden the reach for Ford Warriors in Pink by teaming up with a powerhouse network that targets a youthful audience," said Connie Fontaine, Ford Brand Content and Alliances manager, in a release. "Joining forces with 90210 provides a creative way to extend the message and importance of early detection. The more people watch, the more we are able to increase awareness and raise funds through our Warriors in Pink program to help find a cure."

"The CW is so incredibly proud to partner with Ford Warriors in Pink to help raise awareness and contribute to the fight against breast cancer through this integration with 90210,"
said Alison Tarrant, executive vice president, Integrated Sales and Marketing, The CW. "This tremendously vital issue directly impacts our young female viewers and their families, and in working with Ford Warriors in Pink, we've been able to incorporate it seamlessly into the 90210 storyline in a very organic and powerful way."
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