Each has its own personality, character, style and presence, and all will be produced in limited numbers.
Of the three, the Lamborghini Veneno is the most expensive, the least powerful and probably the least practical as well. Yet it's also probably the coolest, starting with the name. "LaFerrari" sounds like a 9GAG joke, but "Veneno" is the name of the bull who killed a some guy called José Sánchez Rodríguez during a bullfight in 1914. How cool is that!
Something about the way this car looks tickles our primal bone for feat and excitement. How about you?