500,000 Milestone Reached by Land Rovers Sold in the US

In the middle of a total economic crisis, the Tata owned Land Rover finds reason for celebration. Last weekend, the producer announced at the annual National Automobile Dealers Association (NADA) convention in New Orleans it has sold its 500,000th unit in the United States.

Present in the country since 1987, Land Rover imported its first Range Rover into the United States and practically created the luxury sports utility vehicle segment. The company had a slow start, selling 100,000 units in ten years. As if this number was a magic one, Rover sales took off after that, another 400,000 units being sold in the next 12 years.

"The Land Rover model line-up has undergone a complete revitalization and reaching this achievement shows the growth we have experienced over the past four years. It took us ten years to sell the first 100,000 vehicles and we have sold the last 100,000 since July of 2006," the press release read.

The lucky winner of the five hundred thousandth unit sold title is a Range Rover Sport Supercharged. The Range Rover Sport was sold by Land Rover Cerritos, a retailer in Southern California. Land Rover also celebrates its 60th anniversary globally. The company's current line up line-up includes the Range Rover, Range Rover Sport, Land Rover LR3 and Land Rover LR2.

For those of you who fear so many big engined cars will further worsen environmental changes, Land Rover assures emissions have been cut with all new models and, together with Jaguar, it is investing 700 million pounds on technology specifically aimed at reducing carbon dioxide emissions.

Also, since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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