49 Percent of Us Dream About Driverless Cars

The technology has evolved a lot and, along with it, the automotive industry, but driverless cars are still far, far away from public roads. There were some prototypes tested out there, but none of them ever entered production. Still, this doesn't mean that drivers are not allowed to think that some day they will hop into a car and tell it "get me to work!".

In fact, 49 percent of people questioned in a survey admitted they would want autonomous cars and even admitted that they would agree to pay more for this type of vehicle.

The research conducted by Accenture on 2,000 British and American customers claim that people expect more from their gadgets, regardless if we're talking about mobile phones, TVs, computers and even cars. The other 51 percent of the respondents said they were frustrated when some of these went wrong, with 39 percent citing device crashing as the main reason.

"As consumers accumulate and rely on more devices to help manage their lives, they are becoming increasingly frustrated with devices that frequently crash or don't work as well as expected," said Jean-Laurent Poitou, global managing director of Accenture Embedded Software Services.

"The 'cool factor' is no longer enough. Consumers, especially younger ones, seek simpler, more intelligent devices with just the right number of useful functionalities."

And because customers would agree to pay more for a driverless car which, let's be honest, would be a great source of profits for auto manufacturers, it's worth mentioning that 17 percent of the respondents said they would even spend up to 10 percent more on a device that would do more things automatically. 20 percent said they would pay up to 5 percent more on such a toy, while another 10 percent agree to pay 20 or 30 percent more.
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About the author: Bogdan Popa
Bogdan Popa profile photo

Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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