In fact, 49 percent of people questioned in a survey admitted they would want autonomous cars and even admitted that they would agree to pay more for this type of vehicle.
The research conducted by Accenture on 2,000 British and American customers claim that people expect more from their gadgets, regardless if we're talking about mobile phones, TVs, computers and even cars. The other 51 percent of the respondents said they were frustrated when some of these went wrong, with 39 percent citing device crashing as the main reason.
"As consumers accumulate and rely on more devices to help manage their lives, they are becoming increasingly frustrated with devices that frequently crash or don't work as well as expected," said Jean-Laurent Poitou, global managing director of Accenture Embedded Software Services.
"The 'cool factor' is no longer enough. Consumers, especially younger ones, seek simpler, more intelligent devices with just the right number of useful functionalities."
And because customers would agree to pay more for a driverless car which, let's be honest, would be a great source of profits for auto manufacturers, it's worth mentioning that 17 percent of the respondents said they would even spend up to 10 percent more on a device that would do more things automatically. 20 percent said they would pay up to 5 percent more on such a toy, while another 10 percent agree to pay 20 or 30 percent more.