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2023 Toyota Crown Pricing Announced, Here's How Much It Costs in Japan

2023 Toyota Crown - Japan 11 photos
Photo: Toyota Japan
2023 Toyota Crown - Japan2023 Toyota Crown - Japan2023 Toyota Crown - Japan2023 Toyota Crown - Japan2023 Toyota Crown - Japan2023 Toyota Crown - Japan2023 Toyota Crown - Japan2023 Toyota Crown - Japan2023 Toyota Crown - Japan2023 Toyota Crown - Japan
After last week’s grand unveiling, Toyota took to the world wide web to reveal the pricing of the all-new 2023 Crown in its home market. So, how much do you think it is? Not a jaw-dropping amount, that’s for sure.
A quick look on Toyota’s official Japanese website reveals that the 2023 Crown will officially kick off at 4,350,000 yen, including tax, which equals to $31,399 at the current exchange rates. The range-topping version of the hybrid vehicle will start at 6,400,000 yen ($46,195).

In addition to the right-hand drive configuration and the ‘Crown’ logos replacing the ‘Toyota’ badges at the front, and on the steering wheel, the model sold in the Land of the Rising Sun is identical to the U.S.-spec variant. It comes in seven trim levels, with a choice of twelve exterior shades, different wheels that measure between 19 and 21 inches, and two powertrain options.

Both of them are electrified, with the lineup kicking off with the 2.5-liter unit, backed up by dual motors and mated to a CVT. The gasoline-burner and front and rear electric motors develop a combined output of 234 ps (231 hp / 172 kW). A turbocharged 2.4-liter mill is available too, joined by different dual motors and a six-speed automatic transmission. The total output stands at 349 ps (345 hp / 257 kW) in this case.

A mix between a traditional sedan and a crossover, the 2023 Toyota Crown looks very familiar up front and has a controversial back end design. It is built on the same platform, the TNGA-K, as the Camry, Avalon, RAV4, Venza, and Highlander, and sports MacPherson struts at the front and multi-link rear suspension. In our market, it will launch with two hybrid powertrains, in the XLE, Limited, and Platinum configurations. The all-new Crown is the unofficial replacement of the Avalon.
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About the author: Cristian Gnaticov
Cristian Gnaticov profile photo

After a series of unfortunate events put an end to Cristian's dream of entering a custom built & tuned old-school Dacia into a rally competition, he moved on to drive press cars and write for a living. He's worked for several automotive online journals and now he's back at autoevolution after his first tour in the mid-2000s.
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