The premium carmaker would love to see us go through an entire novel of styling, development, engineering, and technical characteristics, for sure. But the facts are rather simple. Land Rover will have to make sure that its new twin-turbo BMW V8-equipped RRS hero has everything it takes to fight off the hordes of rivals, many of them fully experienced and dearly beloved by the critics and regular folks alike.
Among the biggest rivals, we can only start with the BMW X5, since the two now share a bit of engineering – Land Rover again went for Bavarian twin-turbo power against using Jaguar’s supercharged V8 mill. This is an interesting partnership, especially since both the X5 and RRS fight for about the same consumer love. Then, we also need to consider the top-selling Porsche Cayenne, which is a handling and performance hero – though it might lack the same amount of off-road capability as the RRS.
Some added spaciousness might go a long way, and the natural fit would be Audi’s Q7. Plus, we should not forget about the full breadth of capabilities showcased by the Lexus GX or the refined Mercedes-Benz GLE. Thus, it seems Land Rover has its work cut out for it – and that is only when speaking about the “regular” versions. Later, the Brits will surely try to compete against the ubiquitous super-SUV with a Lambo Urus-fighting Range Rover Sport SVR.
The amazing feat was actually composed of two parts: completing the challenging ascent was just the final layer of the extreme AWD cake that also included the adventure of conquering the Icelandic volcanic landscape, rock climbs, and flooded tunnels. The risks were high – a straight 90-meter (295-foot) drop to the base of the spillway on the valley floor below.
Naturally, since we are reading about it, the attempt was successful. Now, all that remains to see is how Land Rover will conquer the perilous terrain of the mid-size luxury performance SUV market.
For now, and until the first deliveries kick off in each region, the best we can do is compare the pricing strategy a little bit. At home in the United Kingdom, Land Rover offers no less than 13 versions already. Everything starts with the 300-ps (296-hp) D300 Range Rover Sport SE at £79,125 and future owners can easily go as high as £114,990 with the P530 First Edition, and that one is already unavailable to order because of high demand. No worries, the £107,400 Autobiography or £110,840 First Edition P510e (PHEV) versions are still up for grabs if you are a big spender.
Over in Australia, Land Rover sells just six models (between AUD 152,669 and 212,728) but that is still marginally better than what U.S. fans have to choose from. In America, the options are narrower: P360 MHEV SE from $83k, P400 MHEV Dynamic SE from $90k, P440e (PHEV) Autobiography with 434 ponies from $104,200, and the P530 First Edition with 523 horsepower from $121,500. That is a bit of a steep incline, just like on that stunning dam spillway…