2022 Dodge Deora Is the Truck "Revival" We've Been Waiting For

More than once, we've talked about how cabover trucks should make a comeback, now that the market is all about big-nose designs. And what better way to lure aficionados into the forward control realm if not a modern-day interpretation of the 1967 Dodge Deora? You know, the cabover-truck-gone-show-car that can easily be used to define the styling exuberance of the era. Well, the rendering that now occupies our screens introduces just that.
Dodge "New Deora" rendering 15 photos
Photo: steve_design_engineer/instagram
Dodge "New Deora" renderingDodge "New Deora" renderingDodge "New Deora" renderingDodge "New Deora" rendering1967 Dodge Deora1967 Dodge Deora1967 Dodge Deora1967 Dodge Deora1967 Dodge Deora1967 Dodge Deora1967 Dodge Deora1967 Dodge DeoraChip Foose and the Dodge Deora IIDodge Deora III by Hot Wheels
The Dodge A100 that served as a base for the concept already showed a strong personality, but the dramatic transformation it received was unprecedented.

Built by Detroit's Mike and Larry Alexander, the original Deora grabbed the Ridler Award at the 1967 Autorama. This was not just about what met the eye - that look was supported by a relocation of the A100's slant-6, with this traveling further back - now found in the bed, it was covered with top panels.

Meanwhile, access was made via the... front hatch, which was borrowed from a wagon - the swingarm of the steering wheel meant the driver only had to make sure he stepped over/across the pedals before diving into the sea of padding and leather adorning the cabin.

The first Deora became one of the original 1968 Hot Wheels "Sweet Sixteen" cars, a pathway that needs no explanation. And, in 2000, the toymaker came up with the Deora II. Mixing the original with the styling of the new era, the fresh arrival morphed into a build three years later: Chip Foose couldn't bake a cake for Hot Wheels' 35th birthday, so he built the contraption instead, using a Cadillac Northstar V8 to ensure proper motivation was provided.

Moving forward, 2019 saw the said toy company introducing the Deora III, with the design coming from the company's Mark Jones (you'll find all the iterations, be they full-size show cars or toy cars, in the gallery above).

Well, the family tree mentioned above probably means this rendered model is the Deora IV, even though the nameplate we'll discuss in a moment probably makes more sense.

This digital portrait was brought to our screens by Frederik Steve Kristensen, a designer and engineer for Danish supercar maker Zenvo Automotive (ST1, anybody?).

Kristensen unsurprisingly skipped all Deoras but the original when seeking inspiration for this project, which, by the way, he envisions as the "2022 Dodge Deora", in a bid to mark the 55th anniversary of the bed-wielding icon. As such, the 1960s vibes meet a host of futuristic styling cues, which brings a touch of extra aggression.

Wood is used for more than just the surfboards decorating the bed of this Dodge, since, according to the gearhead, the material can be used for the cabin (yep, you still enter/exit through the front), and the rear light surrounds, among others.

As the story linked in the intro mentions, an electric powertrain would go hand in hand with this type of design. However, if you simply can't shake off that internal combustion fetish, all you have to do is imagine that the tailpipes at the back are connected to a Viper V10.

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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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