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2021 Ford Bronco Sport Starting Price Has Increased by $160, Now Costs $26,820

2021 Ford Bronco Sport 50 photos
Photo: Ford
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When it was presented alongside the body-on-frame Bronco in July 2020, the Bronco Sport had a sticker price of $26,660 excluding destination charge. Fast-forward to the present day, and the Ford Motor Company has already ramped up the MSRP by $160 to $26,820 for no apparent reason.
It’s impossible to tell what has prompted the Blue Oval to increase the starting price of the Escape-based SUV, but then again, it’s not that big of a deal. After all, $160 accounts for less than 1 percent of the retail price.

Aimed at “the thrill-seeker, the sightseer, and the day-tripper,” the unibody sibling of the mid-size Bronco comes standard with all-wheel drive, a safari-style roof, and Terrain Management with five G.O.A.T. driving modes. Don’t be fooled by the "Goes Over Any Type of Terrain" marketing, though, because the compact SUV is very vanilla compared to the Bronco.

Excluding the First Edition, there are four trim levels to choose from, starting with the Base. The Big Bend and Outer Banks are pretty neat on paper, but the one you want is the Badlands, thanks to a number of desirable features. In no particular order, the peak of the range boasts an advanced 4x4 system, bash plates, off-road tires, very cool 17-inch wheels, Trail Control, and seven G.O.A.T. modes, including Mud/Ruts and Rock Crawl.

Instead of the entry-level EcoBoost three-cylinder turbo, the Badlands further flaunts the 2.0-liter engine that belts out 245 horsepower and 275 pound-feet (373 Nm) of torque. The eight-speed automatic transmission is connected to a twin-clutch rear drive unit, and as opposed to other trim levels, the Badlands gets unique suspension parts. The bushings, springs, anti-roll bars, and rear shocks are the most obvious differences, along with a stiffer setup that helps the vehicle from bottoming out over heavy terrain.

Even though it has a base price of $32,820 excluding freight, the most capable Bronco Sport of them all can be improved with a series of optional extras. The Badlands Package is the most expensive of the lot at $2,595, the Class II Trailer Tow Package with Trailer Sway Control adds $395 to the tally, and $795 is the price of the Ford Co-Pilot360 Assist+ suite.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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