Photo: Ford
One of the most anticipated nameplates of 2020, the all-new Bronco isn’t available to order yet. Deliveries have been pushed back to the summer, and the Blue Oval has made a mess of the drivetrain as well for not offering the manual box with the four-door model or the Sasquatch Package.
On the upside, future customers will be able to experience the Bronco before delivery through the Ford Courtesy Transportation Program. According to dealer communication, dealerships are entitled to one or two loaner vehicles.
There are, however, a few strings attached. First and foremost, dealers with fewer than 249 reservations will be treated to one demonstrator while those with more than 250 reservations will get two examples of the breed. The document also says that “specifications will be pre-determined by Ford.”
Last but certainly not least, “dealers are required to keep their Bronco FCTP units in service for a minimum of seven months.” The reason for this requirement boils down to “no stock units available for the 2021 model year due to demand.” Although unconfirmed by the beancounters in Dearborn, the number of reservations is said to have surpassed the 200,000 mark.
If the dealer sells a loaner/demonstrator Bronco prior to the seven-month window, “they forfeit one month of future allocation.” That said, I’m willing to bet FCTP vehicles will be marked up like crazy.
“If there is zero supply for stock, then the value of these FCTP units will go through the roof,” said Eric Feyer of the Feyer Auto Group. In a nutshell, “it’s like buying stock. You want to pay the least for your stocks, then hope others pay more to drive the price up, allowing you to make a profit.”
As a brief refresher, the two-door body style with the 2.3-liter EcoBoost and crawler-gear manual transmission starts at $28,500, excluding freight. The four-door version with the 10-speed automatic is $34,795, and if you want the off-road Sasquatch Package as well, that would be an extra $5k.
There are, however, a few strings attached. First and foremost, dealers with fewer than 249 reservations will be treated to one demonstrator while those with more than 250 reservations will get two examples of the breed. The document also says that “specifications will be pre-determined by Ford.”
Last but certainly not least, “dealers are required to keep their Bronco FCTP units in service for a minimum of seven months.” The reason for this requirement boils down to “no stock units available for the 2021 model year due to demand.” Although unconfirmed by the beancounters in Dearborn, the number of reservations is said to have surpassed the 200,000 mark.
If the dealer sells a loaner/demonstrator Bronco prior to the seven-month window, “they forfeit one month of future allocation.” That said, I’m willing to bet FCTP vehicles will be marked up like crazy.
“If there is zero supply for stock, then the value of these FCTP units will go through the roof,” said Eric Feyer of the Feyer Auto Group. In a nutshell, “it’s like buying stock. You want to pay the least for your stocks, then hope others pay more to drive the price up, allowing you to make a profit.”
As a brief refresher, the two-door body style with the 2.3-liter EcoBoost and crawler-gear manual transmission starts at $28,500, excluding freight. The four-door version with the 10-speed automatic is $34,795, and if you want the off-road Sasquatch Package as well, that would be an extra $5k.
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