In the name of customization, the Ford Motor Company designed the all-new Bronco for quick and extensive modifications. Both two- and four-door models can be undressed of their doors, fenders, and front grille, as demonstrated by Jon from The Bronco Nation in the following videos.
“Whether your goal is to build the ultimate desert racer or rock crawling rig, the Bronco modular design provides the ease and confidence to create a 4x4 that is as unique as each of our customers,” said design chief Paul Wraith. “Because of that ease and flexibility, no two Broncos should ever be alike.”
Inspired by the Jeep Wrangler, this extensive modularity does come at a price. The aftermarket for the JL and JLU beggars belief in terms of scope, which is why Ford is trying to capitalize on the customer’s innate thirst for off-road and aesthetic modifications. For example, the tube doors for the two-door Bronco are priced at $850, excluding installation or painting expenses.
More than 150 accessories will be available in the first instance. Those include fully- and partially-retractable tops, rock rails, an upgraded skid plate, splash guards, a security drawer that sits on the cargo floor, cool-looking graphics packages, car covers, sill plates, all-weather floor mats, and a Warn winch.
Ford won’t profit off this potential for customization alone. “The way Bronco is engineered with the modular platform will create a lot of new opportunities for performance parts manufacturers and custom shops – giving them something new to hang their hats on,” said custom builder and LGE-CTS Motorsports co-founder Theresa Contreras. “And from a design perspective, the vintage Bronco design combined with some incredible new technology will give builders a lot to work with to create some really extreme machines.”
Expected to enter production at the end of March 2021, the all-new Bronco will arrive in showrooms this summer. The starting prices for the two- and four-door models with the entry-level EcoBoost four-cylinder turbo engine are $28,500 and $33,200, respectively, excluding destination charge and options.
After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well. Full profile
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