2020 Ford Puma Configurator Goes Live, New Crossover Priced At EUR 23,150

Right after the IAA 2019 premiere of the Puma, the Ford Motor Company has announced the pricing for the subcompact crossover with mild-hybrid technology. Built in Craiova, Romania at the same plant where the EcoSport is manufactured for Europe, the Puma is rather expensive at €23,150 including VAT.
2020 Ford Puma 35 photos
Photo: Ford
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That’s the pricing listed by the Deutschland configurator, and the recommended retail price is for the Titanium trim level with the 125-horsepower EcoBoost 1.0-liter turbo coupled to the six-speed manual transmission. For reference, the EcoSport starts at €18,590 for the Trend with the 100-pony EcoBoost without any sort of mild-hybrid assistance, the six-speeder manual, and FWD.

It would be more appropriate to bring the EcoSport Titanium into our discussion, which stickers at €22,240 in Germany for the 125-horsepower option. The question is, what else does the €910 difference get you in the case of the Puma in addition to the belt-driven starter/generator? For starters, a bit more legroom.

The EcoSport always had a problem in this department, and there’s a case to be made in the Puma’s favor in terms of trunk capacity as well. The more upscale interior is similar in design to the Fiesta, and you’re treated to a lot of standard equipment from the get-go. SYNC 3 touchscreen infotainment, an 8.0-inch display, DAB and DAB+ radio, AppLink, cruise control, FordPass Connect, air conditioning, and inductive charging are all included in the price.

Higher up the range, the Titanium X and ST-Line X are listed in the configurator at €23,350 and €26,900 including value-added tax, respectively. Only the Puma ST-Line X can be had with the 155-horsepower EcoBoost, taking the price up to €28,400 before options. Only Blazer Blue is a no-cost color while the rest of the palette goes for €250, €600, €800, and even €900 for Fancy Grey and Lucid Red. The ST-Line Design Package adds another €700 in Germany, the top-of-the-line headlamps are €800, and the Driver Support Package is €1,200.

In other words, Ford can specify your Puma ST-Line X to more than 30,000 euros if you’re feeling wasteful. At that price point, you’re better off heading to SEAT for the compact-sized Ateca (€22,100) in FR specification (€29,870 including VAT).
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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