Photo: Ford
Right after the IAA 2019 premiere of the Puma, the Ford Motor Company has announced the pricing for the subcompact crossover with mild-hybrid technology. Built in Craiova, Romania at the same plant where the EcoSport is manufactured for Europe, the Puma is rather expensive at €23,150 including VAT.
That’s the pricing listed by the Deutschland configurator, and the recommended retail price is for the Titanium trim level with the 125-horsepower EcoBoost 1.0-liter turbo coupled to the six-speed manual transmission. For reference, the EcoSport starts at €18,590 for the Trend with the 100-pony EcoBoost without any sort of mild-hybrid assistance, the six-speeder manual, and FWD.
It would be more appropriate to bring the EcoSport Titanium into our discussion, which stickers at €22,240 in Germany for the 125-horsepower option. The question is, what else does the €910 difference get you in the case of the Puma in addition to the belt-driven starter/generator? For starters, a bit more legroom.
The EcoSport always had a problem in this department, and there’s a case to be made in the Puma’s favor in terms of trunk capacity as well. The more upscale interior is similar in design to the Fiesta, and you’re treated to a lot of standard equipment from the get-go. SYNC 3 touchscreen infotainment, an 8.0-inch display, DAB and DAB+ radio, AppLink, cruise control, FordPass Connect, air conditioning, and inductive charging are all included in the price.
Higher up the range, the Titanium X and ST-Line X are listed in the configurator at €23,350 and €26,900 including value-added tax, respectively. Only the Puma ST-Line X can be had with the 155-horsepower EcoBoost, taking the price up to €28,400 before options. Only Blazer Blue is a no-cost color while the rest of the palette goes for €250, €600, €800, and even €900 for Fancy Grey and Lucid Red. The ST-Line Design Package adds another €700 in Germany, the top-of-the-line headlamps are €800, and the Driver Support Package is €1,200.
In other words, Ford can specify your Puma ST-Line X to more than 30,000 euros if you’re feeling wasteful. At that price point, you’re better off heading to SEAT for the compact-sized Ateca (€22,100) in FR specification (€29,870 including VAT).
It would be more appropriate to bring the EcoSport Titanium into our discussion, which stickers at €22,240 in Germany for the 125-horsepower option. The question is, what else does the €910 difference get you in the case of the Puma in addition to the belt-driven starter/generator? For starters, a bit more legroom.
The EcoSport always had a problem in this department, and there’s a case to be made in the Puma’s favor in terms of trunk capacity as well. The more upscale interior is similar in design to the Fiesta, and you’re treated to a lot of standard equipment from the get-go. SYNC 3 touchscreen infotainment, an 8.0-inch display, DAB and DAB+ radio, AppLink, cruise control, FordPass Connect, air conditioning, and inductive charging are all included in the price.
Higher up the range, the Titanium X and ST-Line X are listed in the configurator at €23,350 and €26,900 including value-added tax, respectively. Only the Puma ST-Line X can be had with the 155-horsepower EcoBoost, taking the price up to €28,400 before options. Only Blazer Blue is a no-cost color while the rest of the palette goes for €250, €600, €800, and even €900 for Fancy Grey and Lucid Red. The ST-Line Design Package adds another €700 in Germany, the top-of-the-line headlamps are €800, and the Driver Support Package is €1,200.
In other words, Ford can specify your Puma ST-Line X to more than 30,000 euros if you’re feeling wasteful. At that price point, you’re better off heading to SEAT for the compact-sized Ateca (€22,100) in FR specification (€29,870 including VAT).
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