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2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan

Toyota believes the Prius suffers from an identity crisis because hybrids are now common. But from where we stand, people know exactly what the Prius is, especially in Japan: a weird Toyota sedan which you can tune.
2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan 18 photos
Photo: Toyota
2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan2019 Toyota Prius Gets Crazy TRD and Modellista Body Kits in Japan
Japan still buys tens of thousands of these things every month, so the need to stand out from the pack is strong. We've seen our fair share of body kits over the years, but the good news is the crazy stuff is also available through the official dealer network now.

You've heard of TRD, right? But Toyota's own particular parts operation makes so much more than the Tacoma you know about. They had stuff for the old Prius too, but the packages have been redesigned around the 2019 model and its revised headlights and bumpers. You can read more about that in our LA Auto Show coverage.

Our favorite is the so-called Aggressive Style, which makes the Prius look very angry. At the front, we're dealing with a chin spoiler insert that can be configured with LED accessory lights. Also, the hybrid gets side skirts and a diffuser rear which can be paired with a twin-tip exhaust system. The garnish is altogether more discreet on the Aero Package, but you still get that custom car look.

Being a one-stop shop, TRD offers a variety of hardware changes, such as the exhaust system we mentioned for $1,300, a cross-member brace for half that, aluminum wheels and new dampers.

Modellista also has two packages for the 2019 Prius, Iconic Style and Elegant Ice Style. We didn't need to mention their names, but they are kind of funny. The main difference between these and TRD is the amount of chrome they used. You can see it on the mirrors, the front grille, at the bottom of the doors, the handles and the twin exhaust tips. The tuner saw fit to offer extra interior lights and even fake wood inserts for the dash and door cards.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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