Unveiled on April 10th, the Focus Mk IV carries on the predecessor’s tradition of being the best-handling hatchback in the compact segment. But beyond the driving dynamics, Ford of Europe also engineered the Focus to be as safe as possible.
It all starts with the 33-percent content of ultra-high-strength steel in the body shell, providing the most structural rigidity of any Focus ever. The Euro NCAP awarded the all-new model five stars for safety, but the party piece is the suite of technologies that mitigate or prevent the worst-case scenario.
In addition to a head-up display that helps the driver keep his eyes on the road, the Adaptive Cruise Control with Stop & Go and Adaptive Front Lighting System with predictive curve light and sign-based light make driving a whole lot easier than before. Now available for customers in Germany, Austria, and Switzerland, the feature known as Wrong Way Alert does exactly what the label says.
But wait, there’s more! Like the Edge, the Evasive Steering Assist system of the Focus offers steering support to the driver who has to manoeuver around a vehicle if a collision is imminent. Pre-Collision Assist with Pedestrian and Cyclist Detection is also included, along with Blind Spot Information System with Cross Traffic Alert.
Even the utmost basics like the electronic stability control have been re-engineered by Ford of Europe, promising to reduce the braking distance from 100 km/h (62 mph) by up to one meter compared to the previous Focus. One of the secrets to this performance is the Electric Brake Booster that builds braking pressure faster than a vacuum-based booster.
“Nothing is more important to us than the safety of our customers, and Ford believes delivering smart cars with technologies that help drivers avoid hazardous situations is every bit as essential as developing strong cars that keep occupants safe in the event of an accident,” declared Helmut Reder, global vehicle line director for B- and C-segment passenger cars.
On sale in Europe in hatchback, station wagon, sedan, and Active body styles, the Focus starts at 15,990 euros in Germany. Even in entry-level specification, the Trend comes with the 1.0-liter EcoBoost three-cylinder turbo, LED daytime running lights, power windows all around, leather on the steering wheel and shifter, air conditioning, Lane Assistant, and MyKey.
In addition to a head-up display that helps the driver keep his eyes on the road, the Adaptive Cruise Control with Stop & Go and Adaptive Front Lighting System with predictive curve light and sign-based light make driving a whole lot easier than before. Now available for customers in Germany, Austria, and Switzerland, the feature known as Wrong Way Alert does exactly what the label says.
But wait, there’s more! Like the Edge, the Evasive Steering Assist system of the Focus offers steering support to the driver who has to manoeuver around a vehicle if a collision is imminent. Pre-Collision Assist with Pedestrian and Cyclist Detection is also included, along with Blind Spot Information System with Cross Traffic Alert.
Even the utmost basics like the electronic stability control have been re-engineered by Ford of Europe, promising to reduce the braking distance from 100 km/h (62 mph) by up to one meter compared to the previous Focus. One of the secrets to this performance is the Electric Brake Booster that builds braking pressure faster than a vacuum-based booster.
“Nothing is more important to us than the safety of our customers, and Ford believes delivering smart cars with technologies that help drivers avoid hazardous situations is every bit as essential as developing strong cars that keep occupants safe in the event of an accident,” declared Helmut Reder, global vehicle line director for B- and C-segment passenger cars.
On sale in Europe in hatchback, station wagon, sedan, and Active body styles, the Focus starts at 15,990 euros in Germany. Even in entry-level specification, the Trend comes with the 1.0-liter EcoBoost three-cylinder turbo, LED daytime running lights, power windows all around, leather on the steering wheel and shifter, air conditioning, Lane Assistant, and MyKey.