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UPDATED: 2017 Porsche Panamera Turbo Sets 7:38 'Ring Time: Fastest Luxury Sedan

Ladies and gentlemen drivers, while Porsche is keeping the Berlin audience busy with the unveiling of the 2017 Panamera, which is taking place over in Germany as you are reading this, Zuffenhausen has also prepared something special for those who like to spend their time online.
2017 Porsche Panamera Turbo Nurburgring Record 1 photo
Photo: Youtube screenshot
The German's present for world wide web addicts comes in the form of the video below, which is basically Porsche delivering on its promise to break "a record" with the second-gen Panamera.

The new Panamera has set a Nordschleife lap time of 7:38, with Porsche now calling it the fastest luxury sedan in the world.

While the German four-door's performance does place it one second ahead of the Alfa Romeo Giulia Q, Porsche probably added the "luxury" particulate to ensure any potential special edition of the Alfa won't take the record back to Italy. Or maybe it's because of the segment difference between the two - it doesn't really matter. This is a bit of a stretch, but we could say we're dealing with an ego brawl involving Porsche and Ferrari here.

Zuffenhausen stressed the fact that the car it used is a standard model, running on street tires - after all the controversy with the GT-R's Green Hell time, Nissan should also pay close attention to this fight.

And speaking of the model seen here, we're not sure whether we're dealing with a Turbo or a Turbo S. And this is where the fun part of the record begins. Sure, the ceramic brakes point towards the latter, but this could always be a Turbo with optional ceramics.

You see, Gernot Dollner, Panamera model line boss, told autocar the new Panamera Turbo will be as quick around the 'Ring as the company's previous "super-sports car". We all expected that reference to include the 7:28 Carrera GT, but perhaps the executive was talking about the 997.1 911 Turbo, which can lap the Nordschleife in (you guessed it) 7:38.

We'll be back with more details on the new Panamera soon, but, until then, we're inviting you to check out the footage. While this doesn't include the full lap, it offers us enough high-adrenaline moments to keep us on our toes.

With all the fresh engine and gearbox (second-generation 8-speed PDK, remember?) details about to hit us, this is a memorable day even if you're not a Zuffenhausen aficionado.

As for how the fresh Panamera looks like when it's not flying from one Nurburgring vibrator to another, you should check out the second piece of footage below, which offers a more... relaxed perspective.

Update: Here are the delicious details of the 2017 Panamera.

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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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