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2017 Hyundai Ioniq Plug-In Hybrid Priced Lower Than Toyota Rival

2017 Hyundai Ioniq Plug-In Hybrid 11 photos
Photo: Hyundai
2017 Hyundai Ioniq Plug-In Hybrid2017 Hyundai Ioniq Plug-In Hybrid2017 Hyundai Ioniq Plug-In Hybrid2017 Hyundai Ioniq Plug-In Hybrid2017 Hyundai Ioniq Plug-In Hybrid2017 Hyundai Ioniq Plug-In Hybrid2017 Hyundai Ioniq Plug-In Hybrid2017 Hyundai Ioniq Plug-In Hybrid2017 Hyundai Ioniq Plug-In Hybrid2017 Hyundai Ioniq Plug-In Hybrid
We’ve met the Ioniq at the beginning of 2016, in all three of its flavors. First to enter production was the hybrid, then the electric. The plug-in hybrid went on sale in its South Korea in February 2017, and the first European market to get the eco-friendly vehicle is the United Kingdom.
Until the rest of the European Union gets a taste of the Ioniq Plug-In Hybrid, the UK-spec model will serve as a basis of what to expect from the inbetweener of the range. And one thing prospective customers should look forward to is superior value for money than the Toyota Prius PHEV.

The Japanese competitor holds a starting price of £29,195 on the road, including the £2,500 PiCG government grant. And for that money, the pluggable Prius prides itself on an all-electric range of up to 39 miles. The Ioniq Plug-In Hybrid boasts with the same number of miles per full charge of the 8.9 kWh lithium-ion polymer battery, but it’s substantially cheaper.

At £24,995 on the road including the grant, the £4,200 difference in pricing speaks for itself. What’s even more impressive is the significant selection of standard equipment. Take, for example, the entry-level Premium specification for the British market. 16-inch alloys, Bluetooth connectivity, Apple CarPlay and Android Auto smartphone mirroring, smart cruise control, and an 8.0-inch infotainment system serve as the highlights.

The Premium SE trim level is a sensible step up from the norm, adding leather facings for the seats, ventilation for the front seats, rear seat heating, electrically-adjustable driver’s seat with memory, alloy pedals, rain-sensing wipers, and Front Park Assist, among many more goodies.

Polar White is the standard color for the Ioniq Plug-In Hybrid in this part of the world, joined by a collection of six metallic finishes: Marina Blue, Phoenix Orange, Phantom Black, Platinum Silver, Iron Gray, and Demitasse Brown. And because of the powertrain’s nature, the interior features blue accents throughout the vehicle’s cabin and control surfaces.

“We anticipate keen interest from private buyers and fleet users alike, given the Plug-in Hybrid’s great value pricing and low tax rates,”
declared Tony Whitehorn, head honcho of the manufacturer’s UK office. “With CO2 emissions of just 26g/km, Ioniq Plug-in Hybrid is another milestone in extending the company’s product range of low-to-zero emission vehicles, which is central to our sustainability strategy.”
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About the author: Mircea Panait
Mircea Panait profile photo

After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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