2017 Honda Civic Hatchback Gets First Commercial: Made Mean

2017 Honda Civic Hatchback Gets First Commercial: Made Mean 3 photos
Photo: YouTube screenshot
2017 Honda Civic Hatchback Gets First Commercial: Made Mean2017 Honda Civic Hatchback Gets First Commercial: Made Mean
The 10th-generation Honda Civic hatchback is revealed and has gone on sale a little while ago. But it's not cheap, so a little bit of advertising magic needs to happen. That's why we're sharing what we believe to be the first official commercial of the 2017 hatch, titled "Made Mean."
No, not Mad Men, although that would be appropriate for the ad theme of this story. I wonder what Don Draper and the guys would think of the Civic? It's certainly not a Cadillac, but it's not a Beetle either. And could you pick up the voluptuous Joan Harris in one of these?

Anyway, the theme of the first Civic hatch promo is this: you've got an underground assembly line where angry robots made the car sitting underneath the regular line for vanilla Civics. It's dark, it's scary, and all the robots look like they might punch you in the teeth. But instead, they punch in the grille and slap some color on that bodywork.

To be honest, I don't think it's a good ad. It's almost as if Honda is making fun of its young demographic, suggesting it's childish and superficial. And worst of all, they never point out that it has a trunk, which is the whole point of the Civic Hatchback.

That being said, it should sell just fine without ads because it's got a standard 1.5-liter turbo engine that gets between 174 and 180 hp, depending on the trim and gearbox.

The Sport Touring model shown here looks pretty good, thanks to double exhaust pipes in the middle and a body kit. But just wait until the Type R blows the competition out of the water next year!

Let's end this with a fun little fact. As you probably know, all the 2017 Civic Hatchbacks will come from the UK factory in Sunderland. But did you know the last Civic hatch, the quirky 2002 to 2005 model, also came from England? Exactly, to begin with, it's never been that Japanese.

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Mihnea Radu
Mihnea Radu profile photo

Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories